Dan is what people used to call a geek. He owned his first software company by the age of 17, producing flight- and train simulation games. After selling his company he worked for a marketing company developing promotion campaigns for costumers like Deutsche Telekom and Postbank. During this time he studied social science and English as a foreign language to become a teacher. After finishing his degree he decided to use his Marketing knowledge in the field of the adult industry. A field he got to know from his wife, which was working as a porn actress. Together Dan and his wife started to work together in the industry in 2005 and both are still working there, helping with their extensive experience and knowledge.